With only 148 days to go it’s time to begin thinking about Christmas!
Too often I have seen businesses send out piles of Christmas cards which are more corporate then Christmasy. Almost as bad, some with members of staff grafted in to a snow scene by somebody seemingly new to Photoshop.
Instead this year why not offer something useful to your customers?
Advent calendars attract daily attention, are displayed in a prominent position and are attached to good feelings of Christmas passed.
Why not offer your customers an elegantly designed calendar which they will gain from?
Of course the front should be decorated with a suitably festive image which relates to your company or cause. Inside each door a relevant smaller image should be ready to pop out. However, rather than placing a low quality chocolate inside each door, instead have a promotional code. Each day a new code will relate to a discount which may be enjoyed for that day only. Discounts, freebies, what ever it takes to get your customer talking to you.
This idea could be run on-line to perhaps even more effect. Everyday present a new promotion, and reinforce it with a daily email and blog entry so your customer can receive news of it via RSS feeds to their desktop or mobile phone. Within days your customers will look forward to recieving your message, and a conversation can begin.
