Facebook have announced an enhancement to the ‘tag’ feature that allows you to link your friends to photographs of them on the social networking site. You can now tag ‘brand’s and products’ and ‘people’ pages in your images, linking their page to your image. In coming months other types of pages will be added, so how does this help your business?
It may seem obvious that Nike, Coca-Cola and other big names’ pages will benefit from this change, but what about the small business owner?
This could be a nice basis for promotions by small business. Here’s some ideas:
- A cafe owner could offer their customers a promotion (free coffee?) every time they tag the eatery in a photo
- A beautician can incentivize their customers to tag their freshly waxed legs on holiday or great hair on a night out
- A band could offer a free mp3 download to fans who tag their song that was playing when an image was taken
- A fancy dress supplier could run seasonal promotions by asking their community to tag fancy dress images with their brand name in return for prizes. Best Halloween costume? Most convincing Santa costume?
- A painter and decorator could ask customers to tag their work in the background of a photo taken in the freshly decorated room.
These ideas could be applied to all kinds of business and I think open some interesting possibilities for engagement with your customers.
I’d love to hear your ideas and feedback below and if you haven’t already, make sure you connect with me on www.twitter.com/chinashopbull
